Alberta Dental Association- Interactive Strategy
The core strategy for the website was:
- To make dental information accesible and relavent to a range of audiences.
- Connect the general public to a local dentist.
- Reflect the brand of ADA+C within the website.
- Produce videos and animations on the importance of proper oral care.
A dedicated section to children was created within the site. The purpose was to create a space dedicated to children with activities and a game to help educate the importance of dental care while helping to reduce the stress of going to the dentist.
A dedicated site for all members of ADA+C site served as a repository for educational material, member information, resources and policy information. Information architecture and ease of use was the key priority of the site.