OK Tire- Interactive Strategy-
The core strategy for the website was:
- To make the web experience as close to the in-store experience as possible.
- To bring the “Honestly Driven” brand alive through the website and other interactive offerings.
- To offer honest advice.
- To connect customers to their local store.
Several campaigns were created through-out the year to help activate consumers during peek tire purchasing windows; winter and spring. The strategy was not just to educate consumers but to get them engaged, have fun and get their friends involved.
A series of videos were produced to educate the general public on the basics of tire care and the importance of winter tires.