OK Tire

Bringing Honestly Driven to their website


OK Tire- Interactive Strategy-

Corporate Website

The core strategy for the website was:

  • To make the web experience as close to the in-store experience as possible.
  • To bring the “Honestly Driven” brand alive through the website and other interactive offerings.
  • To offer honest advice.
  • To connect customers to their local store.

Campaign microsites

Several campaigns were created through-out the year to help activate consumers during peek tire purchasing windows; winter and spring. The strategy was not just to educate consumers but to get them engaged, have fun and get their friends involved.


Honest Videos

A series of videos were produced to educate the general public on the basics of tire care and the importance of winter tires.


Interactive Strategy

Learn more at RED the Agency