To engage EPCOR’s water customers, we created a virtual aquarium for use at the EPCOR Huddledome, the company’s sponsorship tent at the 98th Grey Cup Festival. Participants could build a fish using their cell phones and swim with their friends for prizes – bringing the community together and demonstrating the importance of water.
The virtual fish lived on within the EPCOR water conservation microsite.
AWARDS & RECOGNITION:
Best Digital Design (2011)
Digital Alberta Awards
Best in Social Media (2011)
Digital Alberta Awards
ACE Award – Website/Microsite (2011)
Advertising Club of Edmonton Awards